Google overhauls search ‘Knowledge Graph’ to offer prompt answers

| June 9, 2012

Google has planned to improve and add more context to search results, so that people would be able to understand ‘what you mean’ and will enable them prompt answers to the particular queries. The variations, hot rolled out in America first and then spread around the world, and now people can see the different options for search queries grouped into likely sets of possibilities.

By writing on the Google Search Blog, Amit Singhal an employee of Google once said that, for example, the site would now know in a better way that a question on the Taj Mahal could be about the Indian mausoleum, the musician or even about any type of local restaurant.

The purported option of Knowledge Graph will now make the site’s algorithms act “more humanly”, further added by Mr Singhal.

Recently, a rival and competitor search engine known as Bing proclaimed that it was going to start to provide information particularly based on a user’s social connections and data. Both sites are actually trying hard to go beyond the recognized list of present links on other websites. Google’s technique will try to offer more information directly on its own pages particularly.

Mr Singhal also said that matching the keywords rather than considering and understand the basic context was no longer enough.

The Knowledge Graph uses coarsely almost 3.5 billion various different attributes in order to organize results. This will enable Google to provide specific summary boxes on results associated to prominent consumers. A new layout will probably use space on the right-hand side of Google’s search results display page to show the information in an effective manner.

A separate new and unique feature will add a list of subjects on one side of the page which is “people also search for”.

Mr Singhal claimed this view as “first baby step” to building a Star Trek-style PC to provide answers to all. Apple has also started to assimilate results from the Wolfram Alpha service, which basically provides proved results based on data from trustworthy sources which includes the World Health Organization


Category: Google, Internet News, Microsoft, Web Browsers

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