Windows 8 Will Demolish Consumer Antivirus Market or Not?

| September 21, 2011
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Microsoft just boasted Windows 8 recently on the BUILD conference of it. The company disclosed pretty rather concerning the anticipations we can make. Surrounded by numerous surprises was that Windows Defender is going to be spread out to present packed protection against the malware of all types. That’s on the behalf of Microsoft Security Essentials. So to know the truth about it, that is interviewed by many most important security companies’ authorities and they found out a huge mixture of answers for it. Now let’s check out what the experts said.

 

A number of Vendors at Ease

Gary Davis, the director of consumer product marketing for McAfee said “ McAfee supports Microsoft’s efforts to make its operating systems more secure,” He proceeded “We are working closely with them on several of the Windows 8 security enhancements, and we expect that Windows 8 will help make McAfee’s products even more effective. While antivirus on the desktop is an important element of protecting users, protection against proliferating threats must also include security for applications, operating systems, websites, and web applications, the cloud, and mobile devices, among others.  We believe the global need for security is unmet and only going to grow, and that the world is inherently more secure with a robust choice of security vendors and technology options.”

According to the Vice president of NorthAmerican Communications at AVG, Beth Jordan, Microsoft’s progress for Windows 8 doesn’t cause any danger for the other security developers. He says “Consumers have always shown a strong affinity for third party software when it comes to security tools. It is these niche companies that drive the continuous innovation. When it comes to security consumers want choices and brands they can use with confidence and trust.”

Now the F-Secure Corporation’s head research officer believes this not to be a big issue. So Mikko Hypponen says “By the time Windows 8 has a significant marketshare,” — “it might very well be that we see more need for antivirus on platforms like Android than Windows. Remember, XP still has almost 50% market share, more than 10 years after it was released. And Android will become the most common operating system on the planet sooner or later.” Well, quite a truth it is.

Now John Gable’s view point, who is the chief of Consumer Products for Check Point Software Technologies, is that Microsoft has not yet moved to quite an extreme. — “Any improvement in security is a step in the right direction,” —“Malware is fast evolving, and consumers need more protection. However, one critical area that Windows is still lacking is a powerful and easy-to-use two-way firewall. Currently, Windows only has an active inbound firewall on by default. While users can turn on their outbound firewall, they will quickly be overwhelmed by alerts.”

Just expectedly the Check Point’s ZoneAlarm Antivirus & Firewall contains in particular the type of security he mentions “Minimum security requires an effective inbound and outbound firewall that works silently in the background to stop Internet attacks at the front door and catch thieves on the way out.”

See here now that the vice president and general manager for Security Software at GFI Software, doesn’t seem like nervous at all. Alex Eckelberry said — “There will always be people who will opt for a free product – and there are those who will prefer the enhanced functionality and technical support of a paid product. The fact that a free product is now baked into the OS will certainly raise eyebrows among antivirus companies (and potentially antitrust litigators) and it may have an impact on user purchasing behavior, but a pre-installed antivirus product is a far cry from the type of robust solutions you see today.” Finally Eckelberry closed with the words, “In the end, all a user needs is one bad infection to change their mind about their antivirus protection.” He really is not worried he proved.

 

Issue on Security Monoculture

Roel Schouwenberg, a leading examiner in Kaspersky Lab, believes monoculture to be risky. “From a technical perspective this would mean malware authors will make sure their creations go undetected by MSE/Defender before deployment, —We’ve seen this over the years. With the growing popularity of Windows 7 there’s been more focus on circumventing [User Account Control]. If MSE were to become a standard the bad guys will simply adapt.”

The senior technology consultant at Sophos plus a chief contributor to the company’s honored Naked Security blog, Graham Cluley talks on it. His article regarding antivirus protection by Microsoft Windows 8, tells that he sees the positive as well as the negative sides for this. Supporting Schouwenberg, he tells, “Surely the first thing the bad guys will do is make sure their latest creation can slip past Microsoft’s scanner.”

Cluley thinks this progress turns out to be a bad news to “those security vendors who rely heavily on consumer sales of their software”. He guesses these vendors could take some legal action to compel Microsoft to present users security products from a range of various vendors, what came about with Internet Explorer. Afresh of one mind with Schowenberg he moves on, “The thought of running the same anti-virus product as every other home user on the planet, gives me shivers. A security monoculture is not a good thing.” He thinks so.

Symantec – Not So Passionate

The Symantec’s examiners inspected a build just near the beginning, the company assures that the new Windows Defender is indeed just another version of Microsoft Security Essentials and that’s it. They are not at all scared.

Vice president at product marketing at Symantec, Mike Plante got to say much about the issue. He thinks Microsoft is not so out of the world yet. So he explains — “it’s clear that the protection consumers need is more comprehensive than what basic antivirus offers. Antivirus is just the first basic layer. On top of that, reputation, file, behavior and network based protection are needed to help fully protect consumers.” Plante viewed that too the current Microsoft Security Essentials tool not proposing the top security. He says, “This next version of Windows Defender is just a repackaging of Microsoft Security Essentials. In a recent third-party, real-world protection and remediation test conducted by AV-Test GmbH — Microsoft Security Essentials came in last out of a total of 13 security solutions.”

To conclude, he threw disbelief on the plan of trusting, for protection, in Microsoft. He went on, “When it comes to securing their data and personal information, consumers need to look to a company that has shown a consistent commitment to security. Microsoft’s history in the security space and the deviations it’s made from its original strategy, starting with the abandonment of Windows Live OneCare, should leave consumers uncertain about relying on Microsoft to protect what they value most.”

Webroot – Saluting the Change

Mel Morris, the Webroot’s chief architect, feels that the Microsoft’s change would help the antivirus vendors.  “We welcome Microsoft’s initiative,” says Morris. “It makes conventional AV available to a wider audience. People will then realize and in turn focus more on what the real threats are.” He went on to observe, “Microsoft’s motives are probably more aligned to helping drive revenue growth than making a real impact on Internet safety.— From a security perspective, this initiative is insignificant compared with [Microsoft’s] move to add anti-phishing protection to Internet Explorer.”

For Windows 8 users, Morris also stated alarm; the users by now hold a usual antivirus installed in their systems. Chief architect got anxious that the conventional antivirus and Windows Defender might have compatibility problems, source performance bugs, or yet clash and hinder each other from running.

A Big Plus

 As checked by the main self-sufficient labs, Microsoft Security Essentials gains a good position but not at the top. It has been proved its performance to be like so-so yet. Users could get concerned that to hold the equal integrated antivirus with all of the Windows 8 system would bring about a rather security monoculture. A wrongdoer with his code revolving MSE would have free control on these computers. It could be expected for the malware coders trying so hard to reach that target.

For a bonus, an enormous one actually, you consider all those persons who’ll never be concerned to install an antivirus, or the ones not understanding the way to do so. So it is possible now for them to have safety just with the Windows built-in settings. What if this protection is below ideal, never mind, it’s very much better than all the way defenseless systems with no antivirus tool.

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Category: AntiVirus, Internet News, Microsoft, Windows

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